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Insights for solo & small law firm owners who want better clients and steady growth.

Each article delivers clear, practical guidance on client psychology, compliance-minded marketing, and business development, so you can make smart moves with confidence and protect your reputation.


Why Your Law Firm’s Leads Keep Disappearing

Three Busy Weeks. Then Silence. If you’re a solo or small firm owner, you know the pattern:
Olha Bodnar

Olha Bodnar

The 6-Step Neuromarketing Sequence That Turns Overwhelmed Prospects Into Retained Clients

How Lawyers Can Persuade Ethically When potential clients find your law firm, they're not calm and analytical. They're...
Olha Bodnar

Olha Bodnar

Why Your Law Firm's Marketing Must Start With Client Pain

Stop Asking What Clients Want. Start Diagnosing What They Fear. If you're a solo practitioner or small to mid-sized law...
Olha Bodnar

Olha Bodnar

Neuromarketing for Lawyers: Integrating the Six Stimuli

How to Integrate All Six Stimuli Into One Persuasion Strategy
Olha Bodnar

Olha Bodnar

Neuromarketing for Lawyers: Emotional Stimuli

Why Emotion Drives Every Legal Decision
Olha Bodnar

Olha Bodnar

Neuromarketing for Lawyers: Visual Stimuli

The Visual Brain: Why We See Before We Think
Olha Bodnar

Olha Bodnar

Neuromarketing for Lawyers: Memorable Stimuli

The Science Behind Memorable Stimuli
Olha Bodnar

Olha Bodnar

Neuromarketing for Lawyers: Tangible Stimuli

Understanding Your Legal Clients' Pain Points
Olha Bodnar

Olha Bodnar

How Personal Stimuli Convert More Clients

Your Potential Clients Don't Care About You (Yet)
Olha Bodnar

Olha Bodnar

Lawyer Video Power

Lawyer Video Power: The Step-By-Step Guide to Build Your Law Firm's Video Marketing Strategy

With video marketing, you can reach thousands of potential clients simultaneously.

A single, well-crafted video can be viewed countless times, educating a vast audience, and generating leads 24/7.

CALCULATORS FOR LAW FIRMS

MARKETING BUDGET CALCULATOR

The Step-by-Step Formula to Calculate Your Law Firm's Marketing Budget based on Your Financial Metrics.

Marketing Budget Calculator for Law Firms
Ad Budget Calculator for Law Firms

AD BUDGET CALCULATOR

The Step-by-Step Formula to Calculate Your Law Firm's Advertising Budget based on Your Financial Metrics.