Services | Ethos Leads

Strategic Execution for Legal Success

Tailored Digital Marketing Solutions for Lawyers

At Ethos Leads, we specialize in providing both strategic planning and hands-on execution tailored specifically for lawyers and law firms.

We understand the unique challenges lawyers face in digital marketing:

- Time constraints,

- Ethical considerations, and

- The need for measurable results.

That’s why we're here to maximize your return on investment, delivering the best possible results in the shortest amount of time.

We offer a comprehensive, data-driven approach that not only identifies your unique goals but also implements effective campaigns that deliver measurable results.

Let us handle your marketing needs so you can focus on what you do best—practicing law and serving your clients.

Grow Your Law Firm with Our Digital Marketing Solutions

We understand that every law firm has unique needs. That's why we offer a range of digital marketing packages to fit your specific goals and budget. Whether you're looking for a comprehensive strategy, video marketing, targeted advertising, or a custom solution, we have you covered. We partner with you at your current stage, guiding your law firm toward where you want to grow—offering tailored digital marketing solutions that align with your goals and fit your budget.

Packages

Fixed monthly rate. Pause or cancel any time.

You'll know the cost of our work upfront, which facilitates business planning and growth.

We are your trusted partner committed to your success.

Comprehensive Digital Marketing Strategy

This in-depth package focuses on building a solid foundation for your law firm's online presence. It includes strategy and execution.

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Paid Advertising Management

Our PPC management package focuses on creating and optimizing targeted ad campaigns to drive immediate results.

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Video Marketing Strategy Development

Your law firm needs a strategic approach to video marketing, one that goes beyond merely creating videos.

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Website Design and Development
Search Engine Optimization
Content Marketing Strategy
Search Engine Marketing
Social Media Marketing
Google Ads
YouTube Ads
LinkedIn Ads
Meta Ads

Comprehensive Digital Marketing Strategy Development for Lawyers

This is not a quick fix or a magic bullet. We offer a comprehensive, data-driven approach that addresses all your digital marketing needs.

You’ll get a personalized service from us.

Here's how our proven system works:

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Phase 1: RESEARCH & STRATEGY

Your Business & Goals Understanding:

We'll work closely with you to identify your unique business goals and develop SMART marketing objectives that align perfectly with your firm's vision and growth targets.

Target Audience Research & Buyer Persona Creation:

Through in-depth research and buyer persona creation, we'll pinpoint exactly who your ideal client is and what their biggest challenges are. You’ll know the exact pain points, desires, and online behaviors of your ideal clients, allowing you to speak directly to their needs.

Value Proposition & Messaging Strategy:

We'll develop a clear and differentiated value proposition that resonates with your ideal client and sets you apart from the competition.

Competitive Analysis & Differentiation Strategy:

We'll conduct a comprehensive competitor analysis to identify their strengths, weaknesses, and opportunities for you to stand out.

Your Current Digital Presence Audit:

We'll assess your existing website and marketing efforts to identify areas for improvement and optimization.

Phase 2: IMPLEMENTATION & LEAD GENERATION

Omnichannel Campaigns for Maximum ROI:

We'll create a tailored digital marketing strategy for you and implement targeted marketing campaigns across multiple digital channels, including search engine marketing (SEM), social media advertising, and content marketing, all focused on maximizing your return on investment.

Data-Driven Optimization:

We'll establish key performance indicators (KPIs) to measure the success of your campaigns and ensure you're getting the results.

Ethical & Compliant:

We understand the legal industry's advertising regulations. We'll ensure all marketing campaigns are compliant and uphold the highest ethical standards.

Phase 3: CONTINUOUS IMPROVEMENT & GROWTH

Continuous Optimization & Refinement:

We'll constantly analyze data and refine your strategy based on performance data and changing market conditions.

Regular Reporting & Transparency:

You'll receive detailed weekly reports and analytics that track your progress and demonstrate a clear ROI.

Strategy Calls:

Weekly 1-on-1 calls to discuss your progress and adjust your strategy for maximum impact.

More Leads, More Clients, More Growth:

As your lead generation grows, you'll have a consistent stream of high-quality clients, allowing you to focus on what you do best – practicing law.

BONUSES

Because we believe in building long-term partnerships, we’re also including these valuable bonuses with your Comprehensive Digital Marketing Strategy Development package:

1. Free Website Audit ($2,500 value)

A thorough analysis of your current website to identify areas for improvement, optimize user experience, and enhance SEO performance.

2. Free Google My Business Optimization ($1,000 value)

Optimization of your Google My Business profile to improve local search visibility and attract more clients from your area.

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3. Free Competitor Audit ($3,000 value)

An in-depth analysis of your top 3 competitors, including their strengths, weaknesses, and online marketing strategies, to help you develop a winning approach to outrank them.

Marketing Budget Calculator for Law Firms

4. Free Marketing Budget Calculator

The step-by-step formula to calculate your law firm's marketing budget based on your financial metrics.

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5. Free Video Marketing Strategy ($4,997 value)

A tailored video marketing plan designed to enhance your online presence and engage potential clients through compelling visual content.

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6. Free book “Lawyer Video Power”

The Step-By-Step Guide to Build Your Law Firm's Video Marketing Strategy. This guide will equip you with the tools to navigate the video marketing for lawyers.

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BOOK A CALL

Limited Availability

This opportunity is exclusively for forward-thinking legal professionals. We partner with attorneys and law firms committed to achieving significant growth and prepared to actively implement proven digital marketing strategies.

If you prioritize a data-driven approach to client acquisition and brand development, schedule a call to see if there's a potential for a mutually beneficial collaboration.

Due to the personalized nature of this service, we only work with a select number of lawyers at a time. This ensures each client receives the dedicated attention needed for transformative results.

That's why we’re limiting this opportunity to just 5 law firms per month.

Schedule a FREE Strategy Call today to discuss your unique needs and see if you qualify.

(P.S. These spots tend to fill up fast, so don't miss out!)

Book Your Free Strategy Session Now

Paid Advertising Management for Lawyers

Our PPC Advertising Management offer is designed specifically for lawyers like you who want to:

Increase their client base and case load
Convert website visitors into paying clients with laser-targeted PPC campaigns
Generate a steady stream of qualified leads that convert into paying clients
Maximize their return on marketing investment

You’ll get a personalized service from us.

Here's how our data-driven approach works:

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Phase 1: RESEARCH & STRATEGY

Understand Your Business & Goals:

We'll work closely with you to identify your unique business goals and develop SMART marketing objectives that align perfectly with your firm's vision and growth targets.

Identify Your Target Audience:

Through in-depth research, we'll define your Ideal Customer Persona (ICP) for each service.

Platform Choice:

Depending on your goals and target audience, we’ll recommend the ad platforms to use (e.g. Google Ads, Local Service Ads, YouTube, LinkedIn, Meta) based on audience targeting capabilities and campaign objectives.

Precision Targeting:

Using advanced audience segmentation and targeting options like interest-based, demographic, and behavioral targeting, we'll ensure your ads reach the most relevant prospects, maximizing your budget efficiency.

Competitive Analysis:

We'll identify your key competitors running paid ads in your industry and analyze their ad creatives, messaging, targeting, ad platforms, and performance to identify gaps and opportunities. We’ll use these insights to differentiate our own ads and gain a competitive edge.

Audit Existing Campaigns (if applicable):

We'll assess your current PPC campaigns to pinpoint areas for improvement and ensure a smooth transition.

Phase 2: CAMPAIGN CREATION & LAUNCH

Compelling Ad Creatives:

We'll create targeted ads that resonate with your ideal client's needs, pain points and goals.

Dedicated Landing Pages:

We'll create high-converting landing pages specifically designed to capture leads from your PPC campaigns.

A/B Testing and Continuous Optimization:

We'll create multiple versions of ad copy to identify which messages resonate best with your target audience. This ensures your ads capture attention and drive higher click-through rates. A/B testing will help me identify the most effective ad copy, targeting strategies, audience segmentation, and landing pages.

Smart Bidding & Budget Allocation:

We'll set bidding strategies aligned with your goals, and allocate your budget strategically across platforms and ad formats for maximum return. We’ll constantly monitor performance and adjust allocations for better returns.