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Immigration Law Firm Visibility Audit

The shortlist happens before the first call. See whether your law firm is on it.

Immigration Firm Visibility Audit (Netherlands) (1)

Companies shortlist immigration counsel before they call. Find out what they see when they look for you.

A paid visibility audit for immigration law firms in the Netherlands. It looks at how the firm is found, how it converts, how its lawyers show up, and what AI assistants say when someone asks for immigration counsel in the Netherlands.

Run by Olha Bodnar: more than twelve years in legal marketing for immigration law firms in Canada and the United States, now based in Amsterdam.

 

You built the practice on referrals. That was the right call.

HR contacts, relocation partners, tax advisors, former clients, etc. Nothing about that needs fixing.

What has changed is what happens before the phone rings.

An HR manager in New York needs a recognised sponsor application filed for a new Amsterdam hire. Increasingly, she does not ask around first. She types the question into Google, or into ChatGPT, reads a few firm pages in English, looks up the named lawyer on LinkedIn, and shortlists two firms. Then she emails both.

If you were not one of the two, you never knew the matter existed.  

 

Who this audit is for.

Immigration law firms in the Netherlands, and immigration practice areas inside full-service firms, that serve employers and internationally mobile professionals and want to know what those clients see before deciding what to change.

It is not a fit if the firm is looking for an SEO ranking report, a paid-ads vendor, a website redesign, or a social media package. The audit will tell you whether any of those is warranted. It does not sell them.

 

Book a Call

Book a call first and we will decide together whether the audit is the right next step.

 

Olha Bodnar, law firm marketing expert, legal marketing, founder of Ethos Leads-1

Who does the work

I am Olha Bodnar, founder of Ethos Leads. I've spent more than 12 years in legal marketing, and immigration law firms have been the focus of that work: first in Canada, then in the United States. 

I have also been the client. I have started my life and my business from scratch in four countries, Canada and the United States among them, and the Netherlands is where I live and work now. The questions your clients ask before they contact a lawyer, about eligibility, timelines, fees, and what happens if the answer is no, are questions I have asked myself.

I know the firm's side of the desk from twelve years of work, and the client's side from four moves.

The marketing industry has one answer for this. It is the wrong one for an immigration law firm.

Post more, run ads, redesign your site: that model was built for consumer practices chasing volume, and it treats every firm as the same firm.

An immigration practice serving employers and internationally mobile professionals is a different case. Often the client is sitting in another country, reading your pages in English before deciding whether to call at all.

Often the client is a company, with an HR or global mobility manager who has to justify the choice internally. And a growing share of the first questions are now being asked to AI assistants, which answer with named firms, described in sentences the firm did not write and has usually never read.

None of this is visible from inside the firm. That is the whole problem. You cannot see what the prospect sees, so the decision about what to change gets made on instinct, or on whatever the last agency proposed.

 

Apply for Membership

The Outcomes You'll Get

The audit gives you the view from the other side of the table.

For ten working days I look at your firm the way an employer, a relocating professional, a referrer, and an AI assistant look at it, and I write down what I find.

01

How your law firm is found

When someone looks for immigration counsel in the Netherlands for a specific matter, does your firm appear, and who appears instead?

02

How the individual lawyers show up

Referrers refer people. Clients hire people. The HR manager shortlists the lawyer she looked up. How do your lawyers show up?

03

How your law firm converts

Once a prospect lands on the site, does it help them decide, and what happens when they reach out?

04

What AI assistants say about you

Does your firm appear when someone asks ChatGPT, Gemini, Claude, or Perplexity for an immigration lawyer in the Netherlands?

What Lawyers Are Saying About Working with Olha

Andy Semotiuk photo

“This woman is fantastic. Hire her if your business needs help. I did and we are very pleased.”

Andy Semotiuk

US and Canadian Immigration Lawyer

Andrae J. Marrocco

"Olha’s approach to problem solving, and ability to develop clear and actionable ideas, are just a few skills that demonstrate her professionalism and passion for helping organizations achieve success. Olha assisted me with redesigning and developing my legal blog site (including SEO optimization) and social media content and marketing strategy. Demonstrable skills which Olha exhibited in carrying out her consulting included attention to detail, problem solving, leadership, decision making, and an exceptional ability to listen and execute her ideas. It's been a pleasure working with Olha and I absolutely will recommend her to any organization."

Andrae J. Marrocco

Corporate M&A Lawyer

Emily Lukaweski

“Olha went above and beyond on a free call to provide me with an in-depth analysis of my firm's current marketing strategy and to offer possible solutions. I recommend scheduling a chat with her to see what she can do for you.”

Emily Lukaweski

Immigration and Business Lawyer

alyssa+PP

“Had a preliminary discussion which was super informative and helpful! Olha went above and beyond!”

Alyssa Hussein, Esq.

U.S. Immigration Lawyer for Startups, Founders and Employees

Robert Konduros

“Ethos is smart, organized, professional and knows website promotion and maintenance inside out. 👍 I can't say enough positive things. Top-notch.”

Robert Konduros

Hilborn & Konduros Law Firm

Kevin Stewart

“I was very impressed by Olha's thorough and detailed evaluation of my online presence and suggested areas for improvement. She went well beyond my expectations, based on my past experience with marketing consultants. I highly recommend her services.”

Kevin Stewart

Law Offices of Kevin J. Stewart

Audience-led content gets you the right leads. A client just proved it: one article, one inbound prospect, exactly the buyer they want.

Result proof

 

Frequently Asked Questions

 

We get all our work from referrals. Why would this matter?

A referred prospect still looks the firm up before calling, and referrers look you up before they refer. The audit shows what both of them find.

 

Do you need access to our systems?

No. The audit is done from the outside on purpose, because that is where the prospect stands. Read-only Search Console access is optional.

 

Is this a sales pitch for a retainer?

The report is the product. It is written to be actioned in-house, and some firms do exactly that. Some ask for help with implementation, and the fee is credited if so. Either way the report has to stand on its own, and it is written that way.

 

How long does it take?

Ten working days from the intake form to the report in your inbox. We then schedule a call to discuss the findings. 

 

Is the audit in English or Dutch?

English only. The search and AI lenses are run the way an international client runs them, in English, and the report and the findings call are in English.

"What if I'm in a small market or niche practice area?"

Perfect. Small markets and niche practice areas are actually ideal for this system because there's less competition and higher intent from searchers. 

We already work with an agency, or have a marketing manager. Does this conflict?

No. The audit is done from the outside and it does not sell what an agency sells.

Do you look at our competitors?

Yes. The search and AI lenses show which firms appear where you do not, and the referrer check shows who links to them. If there are specific firms you measure yourself against, name them at intake and they are included in the comparison. 

What happens after the findings call?

You implement, in-house or with help. The report and the fix list are yours, in a form your team or your agency can work from. If you want Ethos Leads to do the implementation, that is a separate conversation with its own scope, and the audit fee is credited against it.

 

You Don't Have to Figure This Out Alone

If you've been piecing together marketing between court, client work, and admin, it's no surprise it feels inconsistent. A steady practice is built on a system you can trust to run without compromising professionalism or ethics.

You're already the legal expert. We'll help you put a compliance-first marketing system around your firm: clear priorities, consistent execution, and an approval workflow that keeps you in control.

We build the marketing system for you that turns invisible expertise into qualified consultation requests.

Every month your online presence stays unclear, more high-intent clients choose the lawyer they can understand and verify first, not necessarily the lawyer with the better judgment.