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Foundation for Solo & Small Law Firms

A Compliance-First, Done-For-You Marketing System

Transform Your Law Firm Marketing_3

The ethical, lawyer-brain-friendly growth system.

A steadier flow of consultation requests without turning marketing into your second job.

Finally, a done-for-you system that replaces scattered visibility with consistent, professional presence across the channels that matter without gray-area tactics or constant content pressure.

  • Compliance-first, always. 

  • Designed to run in the background while you practice law.

  • Built for lawyers who are in court, on calls, and on files all day.


 

Book a Marketing Audit

Best fit if your referrals have slowed, your calendar’s been quieter lately, or you’ve tried marketing before and it didn’t stick.

I’ll identify the top 3 leaks in your 'visibility to consultations', and give you a prioritized 30-day fix plan.

Does This Sound Familiar? 

  • Your online presence is outdated (or barely exists), so you’re not showing up where people actually search.

  • Competitors keep outranking you, often for reasons that have nothing to do with the quality of their legal work.

  • Marketing feels like a second full-time job, so it gets pushed to 'later' (again).

  • You’re relying on referrals, which makes revenue and workload hard to predict.

  • You want to grow without crossing ethical lines, sounding salesy, or risking your reputation.

If you’re nodding along, this was built for you.

You’ve probably tried piecing things together: posting when you can, tweaking your website, maybe even hiring help. But it never quite felt coherent or it didn’t stick.

And underneath it all is the real question:
“Shouldn’t great legal work be enough?”

Great work matters but people still have to find you, trust you, and take the next step.
You’re not 'behind' because you don’t post enough. You’re stuck because your marketing isn’t connected:

  • A website that educates, but doesn’t reliably turn visitors into consultation requests.

  • A Google Business Profile that isn’t actively managed, so local visibility stays inconsistent.

  • Content that doesn’t point to one clear client, one clear message, and one clear next step.

Foundation reconnects the system so every piece supports the same outcome: more right-fit consultation requests with a compliance-first workflow and minimal lift from you.

Transformation_Comparison table_v2

Why I Built This For You? 

This offer is designed for one specific kind of lawyer:
The solo or small law firm owner who wants growth but refuses to compromise their values, ethics, or mental bandwidth to get there.

That’s why Foundation is:

  • Strategic. Every channel has a job, and everything points to one clear next step.
  • Ethical. Visibility that builds trust without gray-area claims or 'salesy' tactics.
  • Done-for-You. So marketing doesn’t become your second full-time job.

Most marketing agencies treat lawyers like any other business. They hand you cookie-cutter tactics, push 'more content' as the solution, and leave you managing a chaotic pile of posts, platforms, and half-finished ideas, often in a way that feels off-brand, overwhelming, or ethically uncomfortable.

Foundation is the opposite.

I reject aggressive, unethical tactics and build trust first because ethical marketing is your competitive advantage.

Most agencies sell tactics. With Foundation, you get:

  • A clear strategy you can understand (and we execute it). 

  • A connected system (website + Google + LinkedIn + video + tracking). 

  • Ethical persuasion that protects your reputation.

You'll go from Overwhelmed Lawyer to Confident Law Firm Owner with predictable, sustainable client flow.

Ethics & Compliance

  • We write and publish with compliance in mind. 

  • No aggressive tactics. No misleading claims. No 'billboard lawyer' energy.

  • Nothing goes live without your approval.

Your Time Protection

  • We draft everything. 

  • You approve in one block.

  • Your monthly time requirement is about one hour.
  • We publish, optimize, and report.

Control & Ownership

  • You stay in control. Your website, accounts, and data remain yours.

  • You can see what we are doing and why.

  • If you ever stop, you keep the system we built.

About Olha: Why I Built This for Lawyers Like You

I’ve started and grown businesses in four countries: from zero network to successful systems. 

Along the way, I saw brilliant lawyers struggle not because of their legal skills, but because no one taught them ethical, effective marketing. 

I built Foundation offer to give you the structure I wish I had: clear steps, legal-industry nuance, and proof-driven execution.

 

What You Get Inside Foundation

A transparent marketing system with clear inputs, outputs, and metrics.


A complete visibility system created, managed, and optimized by our team.

You approve.

We handle the rest.

2-Jun-27-2025-08-41-35-8315-PM

 

Content Strategy & Creation

Weekly AI-Optimized Blog Posts for Your Website & LinkedIn

Copy of 2

 

Local SEO

Google Business Profile Optimization & Management

2-4

 

LinkedIn Authority Building

Personal Profile & Company Page Maintenance

Copy of Copy of 2

 

Video Marketing Strategy

Done-for-you scripts you simply record

5

 

Analytics & Tracking

Full tracking implementation so you finally know what's working

1-3

 

BONUS: Access to Law Firm Growth Marketing Course

The Strategy (How You Get There)

You’ll go from:

“I don’t know what to do for marketing.”

→ to

“I know what’s happening, what’s working, and what to do next, without it taking over my week.”

Phase 1: Foundation & Strategy (Month 1)

Week 1-2: Deep Discovery (so this fits your firm, not generic marketing):

1. Practice goals + capacity (so lead flow doesn’t break operations): revenue targets, case mix, availability, and what 'too many leads' would break.
2. Ideal client + search intent: who you want, what they search, and what they need to believe before they call.
3. Intake + consult conversion: how inquiries become consultations (and how consultations become retainers).
4. Market/competitors + positioning: what other firms are doing and where you can win credibly.
5. Compliance-first messaging: what we will/won’t say, approval workflow, and tone standards.

Week 3-4: Platform Setup & Optimization:

1. Website SEO audit + priority fixes.
2. Google Business Profile claimed, optimized, and branded.
3. LinkedIn personal + firm profiles optimized.
4. YouTube channel launched and optimized.
5. Analytics + call/conversion tracking implemented.

By the end of Month 1, you have:
A clear strategy, optimized platforms, and tracking in place, so progress is visible and decisions aren’t based on faith.

Phase 2: Consistent Visibility System (Months 2-6+)

Every Month, we publish a steady cadence of:

4-5 blog posts (search-intent informed, human-written, edited for professional tone).
10-12 Google Business Profile posts keeping you visible locally.
10-12 LinkedIn personal posts building your authority.
10-12 LinkedIn company posts showing your firm.
4-5 LinkedIn Newsletter articles establishing thought leadership.
4-6 video scripts ready for you to record (short 1-2 minute videos)
4-6 videos edited, optimized, and published to LinkedIn, Google Business Profile and YouTube.

Behind the Scenes, We're:

- Review performance + adjust the plan based on what’s working.
- Manage reputation signals and profile health.
- Maintain a compliance-first process and approval workflow.
- Keep your presence consistent while you focus on client work.

The Result:

- Your Google Business Profile becomes a lead-generation machine.
- Your LinkedIn presence positions you as the obvious expert.
- Your website climbs in local search rankings.
- Your YouTube channel builds trust before prospects ever call.
- Your calendar fills with qualified consultation requests.

What We Need From You:

- 60–90 minutes for kickoff + discovery.
- 30 minutes/month for review + approvals.
- 30 minutes/month for one video recording block per month (we supply video scripts).

By Month 6, you have:
A working marketing operating system with compounding visibility assets, clearer positioning, and a steadier flow of consultation requests without marketing becoming your second job.

The Outcomes You'll Get

01

Predictable Consultations

Stability.

Know your pipeline is building even when you’re in court. We focus on the channels that create steady demand, then track what converts.

02

Better-Fit Matters

Quality.

Fewer tire-kickers. More right-fit consultations. We align your messaging, content, and calls-to-action to attract the clients you actually want.

03

Proof + Trust Online

Credibility.

Prospects trust what they can verify. We build visible authority across Google, your website, LinkedIn, and video.

04

Lower Mental Load

More Time & Energy.

You do not need to become a marketer. You approve in one block. We write, publish, optimize, and report.

How You'll Feel After Working with Ethos Leads:

Confident knowing your marketing is handled by experts who understand your profession.

Relieved that you're finally off the feast-or-famine rollercoaster.

Proud of your online presence. It finally reflects the quality of your legal work.

In control of your practice's growth with clear metrics and predictable results.

Integrated as both a respected lawyer and a successful business owner.

You'll stop feeling like you're failing at marketing and start feeling like you're building the practice you always envisioned

 

What Lawyers Are Saying About Working with Olha

Andy Semotiuk photo

“This woman is fantastic. Hire her if your business needs help. I did and we are very pleased.”

Andy Semotiuk

US and Canadian Immigration Lawyer

Andrae J. Marrocco

"Olha’s approach to problem solving, and ability to develop clear and actionable ideas, are just a few skills that demonstrate her professionalism and passion for helping organizations achieve success. Olha assisted me with redesigning and developing my legal blog site (including SEO optimization) and social media content and marketing strategy. Demonstrable skills which Olha exhibited in carrying out her consulting included attention to detail, problem solving, leadership, decision making, and an exceptional ability to listen and execute her ideas. It's been a pleasure working with Olha and I absolutely will recommend her to any organization."

Andrae J. Marrocco

Corporate M&A Lawyer

Emily Lukaweski

“Olha went above and beyond on a free call to provide me with an in-depth analysis of my firm's current marketing strategy and to offer possible solutions. I recommend scheduling a chat with her to see what she can do for you.”

Emily Lukaweski

Immigration and Business Lawyer

alyssa+PP

“Had a preliminary discussion which was super informative and helpful! Olha went above and beyond!”

Alyssa Hussein, Esq.

U.S. Immigration Lawyer for Startups, Founders and Employees

Robert Konduros

“Ethos is smart, organized, professional and knows website promotion and maintenance inside out. 👍 I can't say enough positive things. Top-notch.”

Robert Konduros

Hilborn & Konduros Law Firm

Kevin Stewart

“I was very impressed by Olha's thorough and detailed evaluation of my online presence and suggested areas for improvement. She went well beyond my expectations, based on my past experience with marketing consultants. I highly recommend her services.”

Kevin Stewart

Law Offices of Kevin J. Stewart

Frequently Asked Questions

 

"I've tried marketing before and it didn't work. How is this different?"

Most marketing efforts fail for lawyers because they're either:

(1) generic strategies not designed for legal services,

(2) DIY approaches that require cognitive energy you don't have, or

(3) agencies that don't understand legal ethics or your ideal client.

Ethos Leads is built specifically for lawyers, executed by experts who understand your profession, and designed to work while you practice law.

"How long before I see results?"

Most lawyers see increased visibility (Google ranking improvements, profile views, website traffic) within 30-60 days.

Consultation requests typically increase within 60-90 days as your content library builds and search rankings improve.

This is a system designed for sustainable growth, not overnight miracles.

 

"I don't have time to create content or be on camera. Will this still work?"

Yes. That's exactly why I created this as a done-for-you system. We write everything for you.

For videos, we provide complete scripts, you just record 1-2 minute videos (most lawyers do this in 1 hour per month). Everything else is handled completely by our team.

 

"What if I'm not comfortable being visible online?"

I understand this concern deeply. Our content strategy positions you as a trusted authority, not a desperate salesperson.

Everything we create is designed to enhance your professional credibility, not diminish it.

 

"What if I’m starting from zero?"

Perfect. Foundation was created to turn “invisible” into “strategically visible,” fast, with a repeatable system you can sustain.

"What if I'm in a small market or niche practice area?"

Perfect. Small markets and niche practice areas are actually ideal for this system because there's less competition and higher intent from searchers. 

"I'm worried about violating legal advertising rules. How do you handle compliance?"

We understand legal ethics and advertising regulations. All content is created with compliance in mind, and we never use tactics that would put your license at risk. 

"What makes you different from other marketing agencies?"

  1. We're focused on lawyers. We understand your cognitive challenges, ethical concerns, and professional identity struggles.
  2. We actually do the work. You're not paying for "strategy" that you have to implement yourself.
  3. We measure what matters. Not vanity metrics, actual consultation requests and client acquisition.

We honor your values. No sleazy tactics, no ethical gray areas, no compromising your professional dignity.

 

"Can I cancel if it's not working?"

Yes. We offer flexible engagement terms because we're confident in our results.

Most lawyers who start see improvements quickly and stay long-term because the system works.

 
 

"What exactly will I get?"

What You Get Every Month:

  • 4-5 SEO-optimized blog posts for your website
  • 10-12 Google Business Profile posts (daily visibility)
  • 10-12 LinkedIn personal profile posts (thought leadership)
  • 10-12 LinkedIn company page posts (brand building)
  • 4-5 LinkedIn Newsletter articles (subscriber engagement)
  • 4-6 video scripts (ready for you to record)
  • 4-6 edited and optimized YouTube videos published
  • Monthly analytics reports with actionable insights
  • Ongoing platform optimization and strategy adjustments
  • Full access to Law Firm Growth Marketing Course

Plus Initial Setup:

  • Business & Marketing Goal-Setting Session
  • Ideal Client Profile Development
  • Competitive Research Analysis
  • Google Analytics & Search Console setup
  • All platform optimization and branding
 

"How much does it cost?"

This isn't an expense, it's infrastructure for sustainable growth.

Most attorneys spend $2,000-5,000/month on random marketing tactics that don't work or waste 10-15 hours/week trying to DIY marketing they don't understand.

With Ethos Leads, you get a complete marketing department for a fraction of the cost, with about 1 hour of time required from you each month.

Want an exact quote? Book a Marketing Audit.




 

You Don't Have to Figure This Out Alone

If you’ve been piecing together marketing between court, client work, and admin, it’s no surprise it feels inconsistent. A steady practice is built on a system you can trust to run without compromising professionalism or ethics.

You’re already the legal expert. We’ll help you put a compliance-first marketing system around your firm: clear priorities, consistent execution, and an approval workflow that keeps you in control.

Start with a Marketing Audit and leave with the top 3 leaks holding back consult requests, plus a prioritized 30-day plan for what to fix first.

Ready for a steadier flow of consultation requests without gray-area tactics?

Build a compliance-first marketing system that runs in the background.

Start with a Marketing Audit: top 3 leaks + a 30-day fix plan. No pressure.