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Insights for solo & small law firm owners who want better clients and steady growth.

Each article delivers clear, practical guidance on client psychology, compliance-minded marketing, and business development, so you can make smart moves with confidence and protect your reputation.


Neuromarketing for Lawyers: Personal Stimuli

Why “Personal” Matters More Than “Professional” in Your Marketing
Olha Bodnar

Olha Bodnar

Ethics and Neuromarketing

How to Ethically Attract Clients by Speaking to the Brain That Decides
Olha Bodnar

Olha Bodnar

Neuromarketing for Lawyers: An Ethical and Practical Guide for Solo and Small Law Firms

How to Ethically Attract Clients by Speaking to the Brain That Decides
Olha Bodnar

Olha Bodnar

The Hidden Reason Your Legal Expertise Isn't Attracting Clients

What if marketing felt authentic instead of fake?
Olha Bodnar

Olha Bodnar

Marketing That Feels Like Law, Not Sales

How Solo Lawyers Can Grow Without Feeling Fake
Olha Bodnar

Olha Bodnar

Define Your Value Proposition and Your Offer

The Power of Differentiation: Why It Matters
Olha Bodnar

Olha Bodnar

Research Your Competition

Differentiate & Dominate
Olha Bodnar

Olha Bodnar

Lawyer Video Power

Lawyer Video Power: The Step-By-Step Guide to Build Your Law Firm's Video Marketing Strategy

With video marketing, you can reach thousands of potential clients simultaneously.

A single, well-crafted video can be viewed countless times, educating a vast audience, and generating leads 24/7.

CALCULATORS FOR LAW FIRMS

MARKETING BUDGET CALCULATOR

The Step-by-Step Formula to Calculate Your Law Firm's Marketing Budget based on Your Financial Metrics.

Marketing Budget Calculator for Law Firms
Ad Budget Calculator for Law Firms

AD BUDGET CALCULATOR

The Step-by-Step Formula to Calculate Your Law Firm's Advertising Budget based on Your Financial Metrics.