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Law Firm Marketing System Audit

Law Firm Marketing System Audit

A self-check for solo + small law firm owners to find the one area losing clients right now.

This is for you if:
- Referrals are slower than they used to be.
- You’re busy, but leads/consults are inconsistent.
- You’re spending time or money on marketing but can’t tell what’s working.

 

Why most firms don’t fix bottlenecks

Most firms try to solve conversion problems by doing more activity.
But if the wrong layer is broken, more activity just creates more wasted spend.
This audit is designed to locate the one layer that’s actually failing first.


In 10 minutes, you’ll know whether your primary bottleneck is:

  • Strategy & positioning (you’re attracting the wrong matters / wrong expectations)

  • Trust-first messaging & proof (people land, but don’t believe you)

  • Local visibility / Google Business Profile (you’re not showing up where clients search)

  • Authority content (you’re invisible outside referrals)

  • Tracking & reporting (you can’t see what’s working, so you can’t improve it)

This is a quick, compliance-first checklist to show you the primary bottleneck in your pipeline.

How to use this checklist: 

  1. Pick one practice area you want to grow most.
  2. For each line, check what is true today.
  3. Add up checks per section.
  4. Your lowest-scoring section is your primary leak (start there).

Score meaning (per section):

  • 0–2 = critical leak (you are losing cases/leads)
  • 3–5 = unstable (some traction, not reliable)
  • 6–8 = strong (keep improving)

 

Frequently Asked Questions

 

How long does the audit take?

Most firms complete it in ~10 minutes.

Do I need to share confidential information?

No. We’re looking at your system, not case specifics.

What if my scores are low across the board?

That’s common. Low scores mean there isn’t a clear system yet. We’ll pick the one bottleneck that unlocks the most improvement first.

 

What if I’m already working with an agency/vendor?

That’s fine. This call is about identifying what’s breaking. If your current setup is working, you’ll leave with confirmation. If not, you’ll leave with a plan you can implement yourself or with your existing team.

 

Are you going to pressure me to buy something?

No. The goal is decision clarity: diagnose the bottleneck, give a 30-day priority plan, and let you choose next steps.

Do you guarantee results?

No. Ethical, compliance-first marketing avoids guaranteed outcomes. What we can do is improve the controllable parts of your pipeline (visibility, trust signals, conversion path, tracking).

What if I’m not ready to hire help right now?

Still useful. You can take the 30-day plan and implement internally. The point is to reduce uncertainty.

Is this for every practice area?

It works best for solo + small firms where growth depends on getting consistent inquiries and converting them into consults. The audit is structured to be practice-area flexible, and the call plan is tailored to your constraints.