--- title: About | Olha Bodnar | Ethos Leads description: I'm Olha Bodnar, founder of Ethos Leads, a digital marketing agency focused on ethical strategies to attract high-quality clients for lawyers and law firms. --- [Skip to content](https://ethosleads.com/about#main-content) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 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Hire her if your business needs help. I did and we are very pleased.” — Andy Semotiuk, US and Canadian Immigration Lawyer ### **Why Should You Listen to Me?** I’ve started my life and my business from scratch in four different countries.  Each time, I had to rebuild everything: my network, my credibility, and my confidence.  In 2011, I launched my first business, a translation company in Ukraine where I was born. With a Master’s in Education and Translation Studies, it was the obvious choice. But I quickly realized I loved the business side more than the work itself. Marketing. Growth. Strategy. That’s what lit me up. Three years later, my husband, our then three-year old daughter and I moved to Canada and had to start over. I started volunteering at the Ukrainian-Canadian legal aid clinic where I met an immigration lawyer whom I helped market the legal aid clinic and then his own practice which launched my second business: a marketing agency that helped lawyers grow their practices. I also worked in-house at a major business law firm and gained a whole new perspective. In 2023, we (plus our then one-year old son) moved again, this time to the U.S. and launched my third business, Ethos Leads, where I help solo and small law firm owners market themselves ethically and effectively.  And this year, because of my husband's work, we moved to the Netherlands, where I’m now building Ethos Leads’ European presence while continuing to serve my North American clients.  **Why Does This Matter to You?** I know what it takes to build from nothing. To rely on persistence, strategy, and purpose. To grow without shortcuts. I've had to: - Generate income without established trust. - Build trust with strangers in a market that didn’t know me. - Create systems that work without a team. - Attract clients who've never heard of me. - Deliver results that made people remember my name. Just like you. Those lessons taught me resilience. Creativity. Integrity. I had to wear every hat. Create systems from scratch. Attract clients without a network. Scale without burning out, wasting money, or compromising my values. Exactly what solo and small firm lawyers face every day. Every time you put your firm out there, you're asking people to trust you with their most important problems when they don't know you yet. I've done it four times in four countries. I can help you do it once, in yours.   ![Winner-4](https://ethosleads.com/hubfs/Winner-4.jpg) “Olha went above and beyond on a free call to provide me with an in-depth analysis of my firm's current marketing strategy and to offer possible solutions. I recommend scheduling a chat with her to see what she can do for you.” Emily Lukaweski Immigration and Business Lawyer ![Andy Semotiuk photo](https://ethosleads.com/hubfs/Andy%20Semotiuk%20photo.png) “This woman is fantastic. Hire her if your business needs help. I did and we are very pleased.” Andy Semotiuk US and Canadian Immigration Lawyer ![alyssa+PP](https://ethosleads.com/hubfs/alyssa+PP.jpeg) “Had a preliminary discussion which was super informative and helpful! Olha went above and beyond!” Alyssa Hussein, Esq. U.S. Immigration Lawyer for Startups, Founders and Employees ![Robert Konduros ](https://ethosleads.com/hubfs/Screen%20Shot%202025-01-17%20at%2012.22.13%20AM.png) “Ethos is smart, organized, professional and knows website promotion and maintenance inside out. 👍 I can't say enough positive things. Top-notch.” Robert Konduros Hilborn & Konduros Law Firm ![Kevin Stewart](https://ethosleads.com/hubfs/Kevin%20Stewart.jpg) “I was very impressed by Olha's thorough and detailed evaluation of my online presence and suggested areas for improvement. She went well beyond my expectations, based on my past experience with marketing consultants. I highly recommend her services.” Kevin Stewart Law Offices of Kevin J. Stewart ## My Values These values guide my work, ensuring that I provide exceptional service and results for lawyers and law firms while maintaining the highest professional standards. 01 ### Integrity I prioritize ethical and compliant marketing practices that build trust and uphold your reputation. 02 ### Client Focus My strategies are customized to address your unique challenges and maximize your return on investment. 03 ### Results Orientation I focus on measurable outcomes and ROI, continuously optimizing campaigns for maximum effectiveness. 04 ### Transparency I maintain open and honest communication with clients about strategies, progress, and results. ## Packages Fixed monthly rate. Pause or cancel any time. You'll know the cost of our work upfront, which facilitates business planning and growth. We are your trusted partner committed to your success. ### Audit & Strategy Call Get Crystal-Clear Direction on What's Holding You Back and Exactly What to Do Next. For attorneys who want expert guidance to implement marketing themselves or who need clarity before committing to ongoing services. [book a call](https://ethosleads.com/contact?hsLang=en) ### Foundation: Done-For-You Marketing System The Complete Marketing Solution for Solo Practitioners & Small Law Firms Who Need Consistent Clients. For attorneys who want predictable client flow but don't have time to become marketing experts or manage it themselves. [LEARN MORE](https://ethosleads.com/foundation-for-solo-small-law-firms?hsLang=en) ### Fractional CMO for Law Firms Your Complete Marketing Department Without the Full-Time Executive Salary. For established firms ready to scale strategically with expert leadership guiding every decision. [LEARN MORE](https://ethosleads.com/services/fractional-cmo-for-law-firms?hsLang=en) ## Desired Outcomes and Solutions ### Together, We’ll Turn These Dream Outcomes Into Your Law Firm’s Reality: [![A Thriving Legal Practice](https://ethosleads.com/hs-fs/hubfs/A%20Thriving%20Legal%20Practice.png?width=700&height=700&name=A%20Thriving%20Legal%20Practice.png)](https://ethosleads.com/outcomes?hsLang=en) ### 1. A Thriving Legal Practice Imagine a steady stream of high-quality cases that align perfectly with your expertise and passion. We'll create a tailored strategy to attract the clients you want to serve, allowing you to grow your practice sustainably and profitably. [![Brand Awareness and Trust-3](https://ethosleads.com/hs-fs/hubfs/Brand%20Awareness%20and%20Trust-3.png?width=318&height=318&name=Brand%20Awareness%20and%20Trust-3.png)](https://ethosleads.com/outcomes?hsLang=en) ### 2. Brand Awareness and Trust Establish yourself as a thought leader in your legal niche. You’ll have a powerful online presence that shows your expertise, builds trust, and draws in the clients who need your services most. ### [![Ethical Marketing Practices](https://ethosleads.com/hs-fs/hubfs/Ethical%20Marketing%20Practices-1.png?width=700&height=700&name=Ethical%20Marketing%20Practices-1.png)](https://ethosleads.com/outcomes?hsLang=en) ### 3. Ethical Marketing Practices Your marketing efforts are not only effective but also fully compliant with legal ethics rules. Our strategies are designed to promote your firm while maintaining the highest standards of professional conduct. [![Solutions with Measurable ROI](https://ethosleads.com/hs-fs/hubfs/Solutions%20with%20Measurable%20ROI.png?width=700&height=700&name=Solutions%20with%20Measurable%20ROI.png)](https://ethosleads.com/outcomes?hsLang=en) ### 4. Solutions with Measurable ROI Maximize your marketing budget with data-driven campaigns that deliver tangible results. We'll implement tracking systems to measure your return on investment, ensuring every dollar spent contributes to your firm's growth. ### [![Work-Life Balance](https://ethosleads.com/hs-fs/hubfs/Work-Life%20Balance.png?width=700&height=700&name=Work-Life%20Balance.png)](https://ethosleads.com/outcomes?hsLang=en) ### 5. Improved Work-Life Balance Picture a world where you can grow your practice while also having time for the things that matter most. With our digital marketing expertise, you can have the best of both worlds—a thriving legal career and a fulfilling personal life. ### [![The Right Digital Marketing Partner](https://ethosleads.com/hs-fs/hubfs/The%20Right%20Digital%20Marketing%20Partner.png?width=700&height=700&name=The%20Right%20Digital%20Marketing%20Partner.png)](https://ethosleads.com/outcomes?hsLang=en) ### 6. The Right Digital Marketing Partner Gain a trusted advisor who understands the legal industry and is committed to your success. Our partnership will provide you with the expertise and support you need to navigate the digital landscape confidently. [LEARN MORE](https://ethosleads.com/outcomes?hsLang=en) # Success Stories ![McMillan case study (1600 x 1200 px)](https://ethosleads.com/hubfs/McMillan%20case%20study%20(1600%20x%201200%20px).png) ## A Leading Business Law Firm Boosts Organic Traffic & Visibility This case study demonstrates the effectiveness of a well-defined comprehensive digital marketing strategy in achieving significant growth for law firms. [Read More](https://ethosleads.com/success-stories/a-leading-business-law-firm-boosts-organic-traffic-visibility?hsLang=en) ## Lead Generation for the U.S. and Canadian Immigration Lawyer The goal of this project was to increase qualified leads and client acquisition for Andy Semotiuk, the U.S. and Canadian immigration lawyer. [Read More](https://ethosleads.com/success-stories/lead-generation-for-the-us-and-canadian-immigration-lawyer?hsLang=en) ![Lead Generation for the U.S. and Canadian Immigration Lawyer](https://ethosleads.com/hubfs/Andy%20case%20study%20(1600%20x%201200%20px).png) ![Boosting Organic Traffic for Franchise & Distribution Lawyer](https://ethosleads.com/hubfs/Andrae%20case%20study%20(1600%20x%201200%20px)-1.png) ## Boosting Organic Traffic for Franchise & Distribution Lawyer The goal was to increase organic website traffic and qualified leads for Andrae Marrocco, a lawyer specializing in franchising and distribution law. [Read More](https://ethosleads.com/success-stories/boosting-organic-traffic-for-franchise-distribution-lawyer?hsLang=en) [READ MORE SUCCESS STORIES](https://ethosleads.com/success-stories?hsLang=en) # CLE: Ethical Attorney Marketing: Ethical SEO and AI Essentials This practical CLE guides solo practitioners and small-firm attorneys through ethical local search engine optimization and Google Business Profile optimization, all mapped to ABA Rules 7.1-7.3. You’ll also learn how emerging AI tools shape local results and how to use them without crossing ethical lines. [TAKE THIS CLE](https://lexvid.com/cle-course/Ethical_Attorney_Marketing) ![CLE: Ethical Attorney Marketing: Ethical SEO and AI Essentials Presented by Olha Bodnar, Founder of Ethos Leads](https://ethosleads.com/hs-fs/hubfs/Screenshot%202026-09-10%20at%2012.12.51%20PM.png?width=1090&height=604&name=Screenshot%202026-09-10%20at%2012.12.51%20PM.png) ![Lawyer Video Power](https://ethosleads.com/hs-fs/hubfs/Lawyer%20Video%20Power.png?width=372&height=505&name=Lawyer%20Video%20Power.png) # Lawyer Video Power: The Step-By-Step Guide to Build Your Law Firm's Video Marketing Strategy With video marketing, you can reach thousands of potential clients simultaneously. A single, well-crafted video can be viewed countless times, educating a vast audience, and generating leads 24/7. [GET YOUR FREE BOOK](https://ethosleads.com/lawyer-video-power-book?hsLang=en) ## My Latest Blog Posts [READ POSTS](https://ethosleads.com/resources?hsLang=en) Explore our latest articles to start your journey towards digital marketing success in the legal field. [![Would You Let Your Firm's Marketing Go Pro Se?](https://ethosleads.com/hubfs/Blog-1.jpg)](https://ethosleads.com/resources/would-you-let-your-firms-marketing-go-pro-se?hsLang=en) [Strategy](https://ethosleads.com/resources/tag/strategy?hsLang=en) - 10/8/26, 6:23 AM ### [Would You Let Your Firm's Marketing Go Pro Se?](https://ethosleads.com/resources/would-you-let-your-firms-marketing-go-pro-se?hsLang=en) [![How AI Now Shortlists Lawyers ](https://ethosleads.com/hubfs/Blog.png)](https://ethosleads.com/resources/how-ai-now-shortlists-lawyers?hsLang=en) [Strategy](https://ethosleads.com/resources/tag/strategy?hsLang=en) - 10/1/26, 7:13 AM ### [How AI Now Shortlists Lawyers](https://ethosleads.com/resources/how-ai-now-shortlists-lawyers?hsLang=en) [![Your Next Client Asked AI First](https://ethosleads.com/hubfs/Blog.jpg)](https://ethosleads.com/resources/your-next-client-asked-ai-first?hsLang=en) [Strategy](https://ethosleads.com/resources/tag/strategy?hsLang=en) - 10/1/26, 7:00 AM ### [Your Next Client Asked AI First](https://ethosleads.com/resources/your-next-client-asked-ai-first?hsLang=en) [![A one-minute exercise about your law firm's future.](https://ethosleads.com/hubfs/Blog%205.jpg)](https://ethosleads.com/resources/a-one-minute-exercise-about-your-law-firms-future?hsLang=en) [Strategy](https://ethosleads.com/resources/tag/strategy?hsLang=en) - 9/24/26, 7:26 AM ### [A one-minute exercise about your law firm's future.](https://ethosleads.com/resources/a-one-minute-exercise-about-your-law-firms-future?hsLang=en) # Law Firm Growth Marketing Academy [Learn More](https://ethosleads.com/law-firm-growth-marketing?hsLang=en) Join our email list. ## Get Exclusive Insights Be the first to know. Get valuable resources that can help transform your law firm's digital marketing efforts.  We Are Here To Help ## Let's Grow Your Law Firm Together Attract high-quality clients with ethical and results-oriented digital marketing strategies [CONTACT US](https://ethosleads.com/contact?hsLang=en) [![Ethos Leads | Ethical Marketing Partner for Growth-Minded Law Firms](https://ethosleads.com/hs-fs/hubfs/Ethos%20Leads_logo_white_transparent.png?width=300&height=120&name=Ethos%20Leads_logo_white_transparent.png "Ethos Leads | Ethical Marketing Partner for Growth-Minded Law Firms")](https://ethosleads.com/?hsLang=en) ## Your Growth. Our Ethics. One Marketing Partner. ### Serving solo and small firms across the U.S., Canada, and Europe. Helping solo and small law firms in North America and Europe build compliant, trust-first marketing systems that generate steady, high-quality clients. [View our services](https://ethosleads.com/services?hsLang=en) © 2026 Ethos Leads, LLC [Follow us on LinkedIn](https://www.linkedin.com/in/olhabodnar/) [Follow us on Twitter](https://www.youtube.com/@ethosleads) [Follow us on Facebook](https://www.instagram.com/ethosleads/) [Follow us on Facebook](https://www.tiktok.com/@olha.bodnar.ethos) [Follow us on Facebook](mailto:olha@ethosleads.com)