Goal: Increase qualified leads and client acquisition for Andy Semotiuk, the U.S. and Canadian immigration lawyer.
Challenge: Andy Semotiuk, the lawyer behind My Work Visa, lacked a robust digital marketing strategy. The website wasn't optimized for search engines, and the practice wasn't leveraging online advertising to reach potential clients.
Solution: Olha implemented a comprehensive digital marketing strategy focused on two key pillars:
- Website Optimization: Olha conducted a thorough SEO audit to identify website weaknesses and areas for improvement. This included optimizing page content for relevant keywords, improving website structure and navigation, and ensuring mobile-friendliness.
- Google Ads Campaign Launch: Olha developed targeted Google Ads campaigns focused on high-intent keywords related to U.S. and Canadian immigration visas. This ensured Andy's firm appeared at the top of search results for users actively seeking immigration legal help.
Metrics & Accomplishments:
The results speak for themselves:
- 2,462% Increase in Organic Traffic: By optimizing website content and structure, Olha significantly improved My Work Visa's organic ranking on search engines. This led to a massive influx of qualified visitors from potential clients actively searching for immigration lawyers.
- 941% Growth in Organic Keywords: Our SEO efforts not only increased website traffic but also expanded the range of keywords My Work Visa ranked for. This ensured the firm captured a wider audience of potential clients with diverse immigration needs.
- Increased Qualified Leads & Client Acquisition: The combined effect of website optimization and targeted Google Ads resulted in a significant increase in qualified leads for My Work Visa. This translates directly to more client acquisition and growth for the firm.
- Google Dynamic Search Ads: The campaign proved to be a highly effective strategy for promoting the immigration law firm's services. The campaign delivered exceptional results, exceeding industry benchmarks for both CTR and CPC, and ultimately generating a significant increase in qualified leads.
Objective: Website Traffic
Campaign Type: Dynamic Search Ads
CTR = 9.84%
CPC = $0.03
For Legal, the Google Search Ads industry benchmarks are the following:
Average click-through rate (CTR) = 2.93%
Average cost per click (CPC) = $6.75
Beyond the Numbers: This case study showcases the power of a well-executed digital marketing strategy for lawyers. By focusing on website optimization and targeted online advertising, Olha was able to significantly increase My Work Visa's online presence, attract a wider pool of qualified leads, and ultimately help Andy grow his practice.
