--- title: Resources | Ethos Leads | Olha Bodnar description: Olha Bodnar is the founder of Ethos Leads, a marketing partner for solo and small law firms in North America and Europe. She has worked in legal marketing for more than 12 years, including years with law firms in Canada and the US, and has built a business from zero in four countries. Her work focuses on the buyer psychology behind how clients choose a lawyer, and on compliance-first content that turns legal expertise into consultation requests. --- [Skip to content](https://ethosleads.com/resources/author/olha-bodnar#main-content) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 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She has worked in legal marketing for more than 12 years, including years with law firms in Canada and the US, and has built a business from zero in four countries. Her work focuses on the buyer psychology behind how clients choose a lawyer, and on compliance-first content that turns legal expertise into consultation requests. [mailto:olha@ethosleads.com](mailto:olha@ethosleads.com) This is a search field with an auto-suggest feature attached. Search - There are no suggestions because the search field is empty. ## Insights for solo & small law firm owners who want better clients and steady growth. Each article delivers clear, practical guidance on client psychology, compliance-minded marketing, and business development, so you can make smart moves with confidence and protect your reputation. --- ## Latest Blog Posts - [All](https://ethosleads.com/resources/all) - [Strategy](https://ethosleads.com/resources/tag/strategy) - [Video](https://ethosleads.com/resources/tag/video) - [Ads](https://ethosleads.com/resources/tag/ads) - [SEO](https://ethosleads.com/resources/tag/seo) [![Small Law Firm Marketing: One Article, Four clients](https://ethosleads.com/hubfs/Copy%20of%20Blog%20%20(1).png)](https://ethosleads.com/resources/four-clients-from-one-article) [Strategy](https://ethosleads.com/resources/tag/strategy) ### [Four clients from one article](https://ethosleads.com/resources/four-clients-from-one-article) Why one blog post brought a disability lawyer four clients (and why yours might not) ![Olha Bodnar](https://ethosleads.com/hubfs/Profile%20photo_09.2026_no%20background%201.png) Olha Bodnar [READ MORE](https://ethosleads.com/resources/four-clients-from-one-article) [!["We Already Post Content." Is It Helping Clients Choose Your Firm?](https://ethosleads.com/hubfs/Copy%20of%20Blog.png)](https://ethosleads.com/resources/we-already-post-content.-is-it-helping-clients-choose-your-firm) [Strategy](https://ethosleads.com/resources/tag/strategy) ### ["We Already Post Content." Is It Helping Clients Choose Your Firm?](https://ethosleads.com/resources/we-already-post-content.-is-it-helping-clients-choose-your-firm) Content without a theory of the case ![Olha Bodnar](https://ethosleads.com/hubfs/Profile%20photo_09.2026_no%20background%201.png) Olha Bodnar [READ MORE](https://ethosleads.com/resources/we-already-post-content.-is-it-helping-clients-choose-your-firm) [![Why Accurate Legal Content Fails](https://ethosleads.com/hubfs/Why%20Accurate%20Legal%20Content%20Fails.jpg)](https://ethosleads.com/resources/why-accurate-legal-content-fails) [Strategy](https://ethosleads.com/resources/tag/strategy) ### [Why Accurate Legal Content Fails to Bring in Clients](https://ethosleads.com/resources/why-accurate-legal-content-fails) Prospects Search in Symptoms. Lawyers Write in Diagnoses. ![Olha Bodnar](https://ethosleads.com/hubfs/Profile%20photo_09.2026_no%20background%201.png) Olha Bodnar [READ MORE](https://ethosleads.com/resources/why-accurate-legal-content-fails) [![Would You Let Your Firm's Marketing Go Pro Se?](https://ethosleads.com/hubfs/Blog-1.jpg)](https://ethosleads.com/resources/would-you-let-your-firms-marketing-go-pro-se) [Strategy](https://ethosleads.com/resources/tag/strategy) ### [Would You Let Your Firm's Marketing Go Pro Se?](https://ethosleads.com/resources/would-you-let-your-firms-marketing-go-pro-se) Walk, Drive, or Fly? The Choice Behind Your Law Firm's Marketing ![Olha Bodnar](https://ethosleads.com/hubfs/Profile%20photo_09.2026_no%20background%201.png) Olha Bodnar [READ MORE](https://ethosleads.com/resources/would-you-let-your-firms-marketing-go-pro-se) [![How AI Now Shortlists Lawyers ](https://ethosleads.com/hubfs/Blog.png)](https://ethosleads.com/resources/how-ai-now-shortlists-lawyers) [Strategy](https://ethosleads.com/resources/tag/strategy) ### [How AI Now Shortlists Lawyers](https://ethosleads.com/resources/how-ai-now-shortlists-lawyers) Tonight, someone who needs a lawyer will ask AI first ![Olha Bodnar](https://ethosleads.com/hubfs/Profile%20photo_09.2026_no%20background%201.png) Olha Bodnar [READ MORE](https://ethosleads.com/resources/how-ai-now-shortlists-lawyers) [![Your Next Client Asked AI First](https://ethosleads.com/hubfs/Blog.jpg)](https://ethosleads.com/resources/your-next-client-asked-ai-first) [Strategy](https://ethosleads.com/resources/tag/strategy) ### [Your Next Client Asked AI First](https://ethosleads.com/resources/your-next-client-asked-ai-first) How AI Now Shortlists Lawyers ![Olha Bodnar](https://ethosleads.com/hubfs/Profile%20photo_09.2026_no%20background%201.png) Olha Bodnar [READ MORE](https://ethosleads.com/resources/your-next-client-asked-ai-first) [![A one-minute exercise about your law firm's future.](https://ethosleads.com/hubfs/Blog%205.jpg)](https://ethosleads.com/resources/a-one-minute-exercise-about-your-law-firms-future) [Strategy](https://ethosleads.com/resources/tag/strategy) ### [A one-minute exercise about your law firm's future.](https://ethosleads.com/resources/a-one-minute-exercise-about-your-law-firms-future) A Thursday morning in your firm, one year from now. ![Olha Bodnar](https://ethosleads.com/hubfs/Profile%20photo_09.2026_no%20background%201.png) Olha Bodnar [READ MORE](https://ethosleads.com/resources/a-one-minute-exercise-about-your-law-firms-future) [![The lead that arrived pre-qualified](https://ethosleads.com/hubfs/Blog%20R_Janice.png)](https://ethosleads.com/resources/the-lead-that-arrived-pre-qualified) [Strategy](https://ethosleads.com/resources/tag/strategy) ### [The lead that arrived pre-qualified](https://ethosleads.com/resources/the-lead-that-arrived-pre-qualified) The right person recognizes herself. The wrong people leave. ![Olha Bodnar](https://ethosleads.com/hubfs/Profile%20photo_09.2026_no%20background%201.png) Olha Bodnar [READ MORE](https://ethosleads.com/resources/the-lead-that-arrived-pre-qualified) [![Your marketing should not need you this much](https://ethosleads.com/hubfs/Blog%203.png)](https://ethosleads.com/resources/your-marketing-should-not-need-you-this-much) [Strategy](https://ethosleads.com/resources/tag/strategy) ### [Your marketing should not need you this much](https://ethosleads.com/resources/your-marketing-should-not-need-you-this-much) Law firm owner-depended marketing ![Olha Bodnar](https://ethosleads.com/hubfs/Profile%20photo_09.2026_no%20background%201.png) Olha Bodnar [READ MORE](https://ethosleads.com/resources/your-marketing-should-not-need-you-this-much) [![Why You Can Post Content for Months Without Producing New Cases](https://ethosleads.com/hubfs/LinkedIn%20Article_2026-3.jpg)](https://ethosleads.com/resources/why-you-can-post-content-for-months-without-producing-new-cases) [Strategy](https://ethosleads.com/resources/tag/strategy) ### [Why You Can Post Content for Months Without Producing New Cases](https://ethosleads.com/resources/why-you-can-post-content-for-months-without-producing-new-cases) You know your numbers. ![Olha Bodnar](https://ethosleads.com/hubfs/Profile%20photo_09.2026_no%20background%201.png) Olha Bodnar [READ MORE](https://ethosleads.com/resources/why-you-can-post-content-for-months-without-producing-new-cases) PREVIOUS [1](https://ethosleads.com/resources) [2](https://ethosleads.com/resources/author/olha-bodnar/page/2) [3](https://ethosleads.com/resources/author/olha-bodnar/page/3) [4](https://ethosleads.com/resources/author/olha-bodnar/page/4) [5](https://ethosleads.com/resources/author/olha-bodnar/page/5) [NEXT](https://ethosleads.com/resources/author/olha-bodnar/page/2) # Law Firm Growth Marketing Community Scale Your Law Practice: A Community for Growth-Minded Law Firm Owners [![Apply for Membership](https://no-cache.hubspot.com/cta/default/45500007/interactive-187091970857.png)](https://ethosleads.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIBHKwHp3PkRc4bGVoddjZmwYa0m6LfWBKtpTva52FMJW20U3hqkYs0tTfjCcp0XcbpApEgkykVIYSh6OQcZG2C4XlqxgZfeeZs04E2ZrzyxOhGjosh3O43dp7p3u9KWMyAgzNIrV53rvxrgRhPg02z195YVt%2Bhu%2ByP7vJvKnEr%2FgMJW9FeJslLoK4rvuWF%2B1Ml01PAk0Qyurv39v6F4Z6JUk87XYrShT6f%2F8Q%3D&webInteractiveContentId=187091970857&portalId=45500007) ![Lawyer Video Power](https://ethosleads.com/hs-fs/hubfs/Lawyer%20Video%20Power.png?width=372&height=505&name=Lawyer%20Video%20Power.png) # Lawyer Video Power: The Step-By-Step Guide to Build Your Law Firm's Video Marketing Strategy With video marketing, you can reach thousands of potential clients simultaneously. A single, well-crafted video can be viewed countless times, educating a vast audience, and generating leads 24/7. [GET YOUR FREE BOOK](https://ethosleads.com/lawyer-video-power-book) CALCULATORS FOR LAW FIRMS # MARKETING BUDGET CALCULATOR ### The Step-by-Step Formula to Calculate Your Law Firm's Marketing Budget based on Your Financial Metrics. 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